Marketing That Fuels Growth

Meet Sandra Pearce Fractional CMO

Marketing isn’t just about launching campaigns—it’s about crafting momentum, building trust, and unlocking long-term business growth.

I’m a senior marketing executive with deep experience leading high-performance strategies across B2B, B2C, and DTC sectors. From serving as Fractional CMO and Head of Marketing to guiding brand strategy as a CEO and executive, I’ve helped scale national brands, reposition legacy products, and activate transformative go-to-market plans.

Whether launching a new category, optimizing cross-functional execution, or aligning sales and marketing to drive measurable outcomes—I bring a collaborative, insight-led approach to every partnership.

Let’s create marketing that leads with purpose—and performs with precision.

My Philosophy

Marketing Is a Growth Engine — Fueled by Human Connection

Platforms change. Tools evolve. Metrics multiply. But the one constant? People buy from brands they trust, that speak with clarity and deliver real value.

That’s why I focus on:

  • Strategy that connects marketing directly to business goals

  • Brand storytelling built around customer needs

  • Technology that accelerates execution — not confusion

  • Sales and marketing working as one revenue team

Marketing works when it’s aligned, purposeful, and empathetic. Everything else is just acceleration.

Startegic Vision Backed by Execution

I’ve seen what works, what doesn’t, and what companies truly need: clear strategy, strong execution, and leadership that blends creativity with accountability.

I help businesses:

  • Align marketing with growth objectives

  • Activate strategies through agile campaigns

  • Define KPIs and build analytics systems that guide decisions

  • Eliminate silos across departments for unified progress

Whether advising executive leadership or enabling internal teams, I stay focused on driving outcomes that matter.

What I do Best

Brand Strategy & Market Positioning

Fractional CMO Engagements

Demand Generation & ABM

Go-to-Market Planning

Sales & Marketing Alignment

Campaign Planning & Activation

KPI & Marketing Analytics Systems

Tech Stack & Martech Optimization

Lifecycle Marketing & Retention

Team Mentorship & Enablement

Strategic Leadership

Operational Expertise

Who I Work With

You don’t need a Fortune 500 badge — you need clarity, ambition, and a strategic partner who knows how to build marketing systems that scale.

I work with:

  • Mid-market companies seeking clarity in their positioning

  • Challenger brands ready to level up demand generation

  • Founders and leadership teams investing in sustainable growth

Let’s Build What’s Next

If you’re ready to take the guesswork out of marketing — and turn strategy into a revenue engine — let’s talk

Sandy Pearce