I Don’t Inherit Success
I Built It

I help companies turn marketing into a true growth engine. With 20+ years as a senior marketing leader, I’ve guided brands across technology, manufacturing, wellness, and professional services through pivotal growth stages. As a Fractional CMO, I combine strategic vision with hands-on execution to deliver stronger pipelines, increased sales, and brands that win in their markets.

What I Deliver

  • Growth Acceleration: Designing demand generation and lead conversion systems that deliver predictable pipeline growth.

  • Brand Transformation: Repositioning companies for market relevance, investor readiness, or category leadership.

  • Revenue Optimization: Partnering with executive teams to turn marketing into a scalable, measurable revenue driver.

  • Digital & AI Transformation: Leveraging technology and data to increase efficiency, productivity, and ROI.

  • Executive Alignment: Acting as a trusted advisor to the C-suite, board, and investors.

Typical outcomes:

  • 20–40% revenue growth

  • 15–30% CAC reduction

  • Board-level visibility and confidence in marketing ROI

Proven Results:

  • De-commoditized a market: Delivered 60%+ YoY B2B lead growth while expanding into adjacent industries in a historically commodity-driven distribution market.

  • Repositioned a functional product into a lifestyle movement: Achieved 33% sales lift by reframing a wellness product within the broader lifestyle and self-care category.

  • Built customer loyalty at scale: Increased LTV by 22% through lifecycle programs, cross-sell strategy, and retention-driven engagement.

My Philosophy Sandra Pearce

How I Create Impact

By stepping in when clarity and momentum are most needed, and leading marketing to its rightful place as a growth engine:

  • Reframing brand positioning to create emotional resonance, not just awareness.

  • Connecting brands to cultural movements (wellness, lifestyle, sustainability) to deepen market relevance.

  • Scaling distributors and consumer brands into national players through story-driven growth.

  • Leading digital transformations that align brand, demand, and sales.

  • Building high-performing, cross-functional teams accountable to revenue outcomes.

Who I Work With

I work with companies ready to transform marketing from “support function” to “strategic advantage.” Typically these are:

  • PE-backed, Series B+, or established brands with a growth mandate

  • Teams ready to treat marketing as their most strategic investment

  • Leaders seeking a CMO/VP who can unify strategy with execution

Repositioning brands. Scaling growth. Building structure.

Sandra Pearce Who I work With

Let’s Talk

If you’re ready to transform your brand into a movement and make marketing your most predictable engine of growth, let’s connect.

Sandra Pearce
sandypearce111@gmail.com | 714‑553‑5860