Sandra Pearce

Executive Marketing Leader | Revenue Growth Strategist | Digital Transformation Expert

714.553.5860 | SandyPearce111@gmail.com | LinkedIn.com/in/sandra-l-pearce | SandraPearce.net

Remote or Hybrid (Southern California) | Targeting VP Marketing, CMO, or Fractional Executive Roles

Executive Summary

No-BS Marketing Executive who scales brands with clarity, courage, and strategic precision. I don't inherit success—I build it by challenging assumptions, aligning strategy to outcomes, and holding myself and teams to the highest standards. With 25+ years of proven results, I lead marketing organizations that function as revenue engines powered by human connection, delivering measurable business growth across startups, mid-market firms, and enterprise organizations.

I don't believe in empty metrics or endless alignment meetings. I believe in asking tough questions, getting work done, and building brands that don't just stand out—they stand for something. My leadership approach combines strategic planning with executional rigor, cross-functional collaboration with accountability, and data-driven decision making with authentic brand storytelling that connects with the people who matter most.

Trusted by CEOs and executive teams to lead from the front, challenge the expected, and help others rise. I transform marketing from cost center to competitive advantage through digital transformation leadership, team development, and operational excellence that drives sustainable revenue growth.

Core Competencies

Strategic Leadership & Business Growth

Strategic Planning & Execution • Digital Transformation Leadership • Revenue Growth & P&L Management
Cross-Functional Collaboration • Executive Communication & Stakeholder Management • Change Management
Organizational Alignment • Competitive Analysis & Market Intelligence • Business Development Strategy

Marketing Excellence & Technology Integration

Go-to-Market Strategy Development • Brand Strategy & Portfolio Management • Demand Generation & ABM
Marketing Automation & CRM Optimization • Data-Driven Decision Making • Attribution Modeling & Analytics
Customer Acquisition & Lifecycle Marketing • Sales & Marketing Alignment • Performance Optimization

Leadership & Team Development

Team Building & Mentorship • Budget Management & Cost Control • Vendor & Agency Management
Board-Level Reporting • Investor Relations Support • M&A Integration Support • Regulatory Compliance

Professional Experience

The DG Company (Portfolio Management Group) | Temecula, CA

Vice President of Marketing & Executive Leadership Team | 2022 – 2025

Strategic Leadership & Revenue Growth

Executive team member leading strategic planning, brand strategy, and national growth initiatives across multi-brand portfolio including Turf Distributors, Biltright Turf, and affiliated holdings
Applied cross-functional collaboration and data-driven decision making to expand vertical markets, creating the company's largest revenue stream within 12 months through strategic market analysis
Led digital transformation initiative resulting in 60% increase in organic B2B lead generation and AI implementation for 65% improvement in team productivity

Operational Excellence & Technology Integration

Spearheaded comprehensive marketing automation and CRM optimization, implementing AI-driven analytics infrastructure for enhanced forecasting and ROI measurement
Developed attribution modeling framework and scalable technology stack supporting seamless sales-marketing alignment and improved conversion tracking
Unified brand architecture across portfolio companies, driving market clarity, dealer engagement, and organizational alignment

Leadership & Stakeholder Management

Demonstrated change management leadership during technology integration while maintaining executive-level stakeholder communication and board reporting
Built and mentored high-performing cross-functional teams, fostering culture of continuous improvement and performance accountability
Contributed to long-range planning, investor reporting, and M&A evaluation processes at executive leadership level

BuildEffective | Newport Beach, CA

CEO / Head of Marketing | 2020 – 2022

Strategic Business Development & Market Positioning

Applied competitive analysis and strategic planning to reposition product-market fit for property tech sector, successfully achieving investor-ready status
Developed comprehensive go-to-market and demand generation strategies that positioned the startup for successful fundraising or acquisition

MrSteam | Inglewood, CA

Head of Marketing (Full-Time & Fractional) | 2016 – 2022

Brand Strategy & Revenue Optimization

Led brand repositioning and distribution strategy for luxury wellness manufacturer, achieving 24% increase in lead volume and 32% improvement in sales-qualified leads
Managed $1.5M+ budget and strategic agency partnerships, demonstrating P&L accountability and vendor relationship management
Implemented marketing automation and customer experience optimization, delivering measurable ROI improvement and enhanced customer lifetime value

Mindshare Effects | Huntington Beach, CA

Fractional CMO & Strategic Consultant | 2015 – 2022

Fractional Executive Leadership & Growth Strategy

Provided fractional CMO services and strategic planning across diverse client portfolio from wellness to industrial sectors
Applied go-to-market expertise and account-based marketing strategy to achieve 57% B2B sales growth for key clients
Led digital transformation initiatives and DTC product launches, delivering scalable revenue growth and market expansion

Apex Energetics | Irvine, CA

Director of Marketing | 2012 – 2015

Team Development & Regulatory Compliance

Built high-performing in-house marketing team and implemented demand generation strategies, resulting in 47% qualified lead growth
Established comprehensive brand programs, improving conversion rates and customer lifetime value optimization
Developed FDA compliance framework for life sciences industry, demonstrating regulatory expertise and risk management capabilities

MPA Media | Marketing Manager | 2006 – 2012

Market Expansion & Performance Growth

Led strategic planning initiatives, expanding brand footprint across new media channels and market segments
Achieved 32% increase in U.S. market share and 76% cross-channel revenue growth through integrated campaign management
Demonstrated early expertise in multi-channel marketing coordination and performance measurement

Education & Professional Development

Professional Leadership Experience & Continuous Learning

25+ Years Progressive Marketing Executive Experience across Startup to Enterprise Organizations
Executive Certifications: HubSpot Marketing & Sales, Google Analytics 4, Netsuite, Salesforce
Ongoing Professional Development: AI/MarTech Integration, Women Who Launch Cohort, Attribution Modeling, Digital Transformation Leadership, UCLA Guest Lecturer
Specialized Industry Expertise: Life Sciences Regulatory Compliance, B2B/B2C Marketing, Fractional Executive Leadership

Technology & Strategic Tools

Analytics & Performance Measurement
Attribution Modeling | ROI Analysis & Forecasting | Performance Analytics | A/B Testing | Conversion Optimization

Leadership Philosophy & Approach

I lead from the front, challenge the expected, and help others rise. My approach combines strategic vision with operational rigor, ensuring marketing functions as a true revenue engine rather than just a support function. I believe in accountability, clarity, and deep care for the people I work with, creating environments where high-performing teams thrive and deliver exceptional business results.

Building great brands requires leaders who care deeply and lead boldly—and that's exactly the kind of marketing leadership I bring to every organization I serve.