I Don’t Inherit Success
I Built It
I transform underutilized marketing into a growth engine that delivers revenue, resilience, and resonance. My leadership combines strategy and execution to reframe brands, scale growth, and turn marketing into your most predictable driver of value.
What I Do
I help mid-market and founder-led companies step into their next chapter of growth by:
Transforming commodities into movements → repositioning brands to resonate with customers and distributors.
Scaling cross-channel engines → launching and optimizing profitable channels that diversify growth.
Expanding into new markets → unlocking adjacent industries and customer segments without sacrificing margin.
Building revenue alignment → shortening sales cycles and improving CAC by unifying marketing and sales around impact.
Typical outcomes:
20–40% revenue growth
15–30% CAC reduction
Board-level visibility and confidence in marketing ROI
Proven Results:
De-commoditized a market: Delivered 60%+ YoY B2B lead growth while expanding into adjacent industries in a historically commodity-driven distribution market.
Repositioned a functional product into a lifestyle movement: Achieved 33% sales lift by reframing a wellness product within the broader lifestyle and self-care category.
Built customer loyalty at scale: Increased LTV by 22% through lifecycle programs, cross-sell strategy, and retention-driven engagement.
How I Create Impact
By stepping in when clarity and momentum are most needed, and leading marketing to its rightful place as a growth engine:
Reframing brand positioning to create emotional resonance, not just awareness.
Connecting brands to cultural movements (wellness, lifestyle, sustainability) to deepen market relevance.
Scaling distributors and consumer brands into national players through story-driven growth.
Leading digital transformations that align brand, demand, and sales.
Building high-performing, cross-functional teams accountable to revenue outcomes.
Who I Work With
I work with companies ready to transform marketing from “support function” to “strategic advantage.” Typically these are:
PE-backed, Series B+, or established brands with a growth mandate
Teams ready to treat marketing as their most strategic investment
Leaders seeking a CMO/VP who can unify strategy with execution
Repositioning brands. Scaling growth. Building structure.
Let’s Talk
If you’re ready to transform your brand into a movement and make marketing your most predictable engine of growth, let’s connect.
Sandra Pearce
sandypearce111@gmail.com | 714‑553‑5860
